Sony Bravia 3 (S30)

Sony Bravia 3 (S30)

Launched Jul 2024 · LED · 43", 50", 55", 65", 75", 85"

61
OkayGifng score
Good for moviesGood for dark-roomGood for smartGood for sound

Lowest price today (55")₹71,999on Flipkart

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Sizes and prices

Every size has the same score unless noted. Tap a size to buy it.

  • 43-inchIPS-type panel (Tom's Guide test of the 43-inch) · K-43S30
    usually ₹63,390
  • 50-inchK-50S30
    usually ₹72,666
  • 55-inchalso sold as K-55S30B · K-55S30
    ₹71,999Flipkart
  • 65-inchVA panel (Digit test of the 65-inch, 4,402:1 contrast) · K-65S30
    ₹93,911Flipkart
  • 75-inchalso sold as K-75S30B · K-75S30
    ₹1,51,999Flipkart
  • 85-inchanti-reflection coating listed · K-85S30
    ₹2,46,999Flipkart

Where to buy

Usual price ₹63,390

Product prices and availability are accurate as of the date/time indicated and are subject to change. As an Amazon Associate I earn from qualifying purchases; we may also earn from Flipkart.

Score breakdown

Picture quality
63

Accurate natural colour; no local dimming, greyish blacks, 43-inch IPS

Brightness & HDR
42

About 410-450 nits, HDR looks much like SDR

Motion & gaming
52

60 Hz only, no VRR, but under 10-13 ms lag

Smart TV & apps
72

Well-integrated Google TV, not the fastest; ads in rows

Sound
51

Average 20 W; reviewers split between thin and fuller

Build & service
78

Four HDMI with eARC, optical, Sony service

Each part is rated on one scale for every TV, from reviewers' measurements (brightness, input lag) where they exist, what reviewers found, specs and owner reports, including after-sales service. It rates the TV itself, not how good it is for the price.

Pros

  • Very accurate colour out of the box in Professional mode
  • Good native contrast (about 4,400:1) and shadow detail for a non-dimming LED
  • ALLM and Dolby Vision for PS5 use
  • Reliable casting and AirPlay
  • Accurate picture without calibration
  • Quick, well-integrated Google TV
  • Very low input lag (under 10 ms)

Cons

  • Low brightness takes the punch out of HDR
  • No 120 Hz or VRR
  • Fewer picture controls than pricier Bravias
  • Software is fine but not fast
  • Average built-in sound
  • About 450 nits, too dim for a bright room
  • HDR looks much like SDR
  • DigitMar 2025

    Measured the 65-inch (VA): accurate, steady picture with decent dark scenes, but only about 410 nits so HDR lacks sparkle.

  • Tom's GuideOct 2024

    Measured the 43-inch (IPS-type, US model): accurate and easy to use, but dim and low-contrast, so rivals give more for the money.

  • What Hi-Fi?Jan 2026

    Tested the UK 65-inch (K65S35, same design): natural colour and good motion and sound, but greyish blacks and basic gaming make it hard to pick over cheaper rivals.

Full specs

Picture
Resolution4K Ultra HD (3840×2160)
PanelLED
Backlightdirect
Refresh rate60 Hz
Peak brightness410 nits measured (Digit (65-inch))
HDR formatsHDR10, HLG, Dolby Vision
ColourTriluminos Pro (no quantum dots), 4K HDR Processor X1
Gaming
VRR / ALLMALLM
Max refresh for games60 Hz
Input lag9.8 ms
Sound
Speakers20 W, 2.0 channel
FormatsDolby Atmos
Smart TV
SoftwareGoogle TV
Memory16 GB storage
VoiceGoogle Assistant
CastingChromecast built-in, AirPlay
Connections
Ports4 HDMI, 2 USB, eARC, optical, Ethernet
WirelessWi-Fi 6 (dual-band), Bluetooth 5.3
Build
Designslim, multi-position feet stand

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